Monday, March 18, 2019
Digital
marketing has become crucial for any business that intends to stay relevant and
succeed in this fast paced and ultra competitive world. And an important thing
to realize is that social media is an important pillar of digital marketing.
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Monday, February 18, 2019
In
this extremely competitive world, where everyone is trying to get ahead of the
other, it has become imperative that you stand out from the crowd. To be able
to get the promotion you always wanted, or get the job you have been pursuing
for so long, or if you are a business; to grow your clients, it is crucial that
you are remembered and preferred. How will this be possible? Well, in today’s
digital world, it is important that you have a significant presence in the
digital landscape.
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Monday, January 21, 2019
Have you ever tried to evaluate the effectiveness of your business website? How do you even do that? Well, there are a lot of factors that contribute to the effectiveness of your business website. However, the strongest of them all is the impression that your website makes on your potential customer.
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Friday, December 21, 2018
“The internet is becoming the town square for the village of tomorrow”
—Bill Gates
The internet has been one of the greatest inventions coming out of Switzerland ever. Furthermore, the evolution it has gone through and the avenues that it has sprung open for the world are amazing.
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Tuesday, November 20, 2018
Websites
are the gateways to a business’s digital operations. It is in fact the digital
gateway for the entire company.
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Friday, October 19, 2018
“Google only loves you when everyone else loves you first.”
—Wendy Piersall
In a world dominated by the internet and mobile phones, it is hard not to get caught up in the midst of these wars to gain the biggest piece of the pie. Having a website that pops up instantly on Google takes a lot more than just creative designing and efforts online. A lot of these efforts have to be off line as well, for example effective marketing and product quality checks. Online efforts, however, are not to be compromised.
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Thursday, September 20, 2018
“Websites promote you 24/7. No employee would do that”
—Paul Cookson
Today, your business, brand, or service does not exist unless you promote it to have a presence over the World Wide Web. Lack of exposure online means letting go of a substantial chunk of the potential target audience. Given the competitive marketspace, leaving any avenue unguarded translates to considerable losses in the long run.
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Tuesday, August 28, 2018
The
world today is on its toes. Realities change, theories in very field are being challenged,
and inventions are being brought to the fore happening within days. Keeping up with the times has become a
challenge for individuals and organizations alike. The key here, according to
experts is keeping an eye ahead to monitor the changing dynamics and evolve
with the times because if you don’t there is a strong possibility of being left
behind. It’s the survival of the fittest.
It also holds true for a business’s strategy for online presence and
reach. To survive on the internet, businesses must leverage cross-platform
development.
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Friday, July 27, 2018
Let’s try an easy test- search Google about something and
click on the link that appears to have the answer to what you’re looking for.
On that website, is it easy to find the information or are you facing trouble?
How long is it taking to find useful information? Are you able to easily
navigate the website?
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Thursday, June 21, 2018
“Technology, like art, is a soaring exercise of the human imagination”
—Daniel Bell
We live in a fast-paced digital age where not a day goes by without something exciting or dangerous happening on the World Wide Web. Technology is a combination and harmonious working of hardware and software. It’s an example of how a chain is only as strong as its weakest link. Powerful hardware, without the right software is useless, and vice versa. Today, let’s take a look at some of the top software stories from firms around the globe.
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