The True Value of a Professional Website
Thursday, July 1, 2010

Every week, we get emails and calls from potential clients who ask: How much does a website cost?

In 2010, it can be assumed that any legitimate business realizes that a website is an important piece of their business, but 9 times out of 10 are unaware of price (or even a price range). I hope that this article will help you understand the true value (and cost) of a professional website.

value, professional, website, ai software Example: How much for a car?

Automobiles are a great comparison for websites. Cars can look completely different, they can drive completely different and they can have lots of different features. Also – there is a huge cost variance based on the variables above.
value, professional, website, ai software More importantly, consciously or subconsciously, you draw opinions about people based on the type of car they drive.

Think about it – what do you think of when you see someone driving a beat up pickup truck vs. a BMW? It may not be right to draw an opinion, but it is human – and – humans will draw these same conclusions when they look at your website.

So, are you driving a beat up pickup or a BMW?

But, that seems expensive, doesn’t it?

In our industry, we hear this phrase quite a bit and it is difficult to answer. Even though it is 2010, many organizations are still utilizing a ‘Generation 1’ site – many times designed by a trusted friend or freelancer to cut costs and save money.

‘Expensive’ is also based on business size/marketing budget/etc. To a small business, $1000 may seem like a steep marketing expense, to medium businesses – perhaps $10,000 – for large businesses, $50,000 may seem reasonable (based on their paradigm and tolerance).

With AI Software (as with any other professional development company), a high-quality website starts around $3,000 – but, that seems expensive, doesn’t it?

Well, I had the opportunity to talk to a potential vendor for print advertisement in a quarterly periodical with limited circulation ( The following are the rates that they provided me (please keep in mind that the rep told me these are ‘discounted’ rates):

  • Double Page color ad: $9,210 150 words editorial
  • Full-page color ad: $5,850 100 words editorial
  • 1/2 page color ad: $3,940 75 words editorial
  • 1/4 page color ad: $2,750 50 words editorial
What does this mean?

The above-state rates are for a single-run in a little-known publication. Since they are in business, we can assume that they are selling advertisement. However, their lowest rate is right in line with a professionally-developed website by AI Software – consider the following:

  • A website is permanent, not just a quarterly run.
  • A website reaches the world, not just a select group of subscribers.
  • A website contains limitless content, not just a quarter, half or full page.
  • A website does WHATEVER YOU WANT!
  • A website allows you to track response and traffic.
  • A website from AI Software costs about the same as a quarter page advertisement.
We should also consider that print advertising is typically a fraction of what you would expect to pay for radio, television, etc. So, shouldn’t the question be ‘How much value do I get from a professional website’ rather than ‘How much does a website cost?’

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