What You Need to Know About Google
Tuesday, August 31, 2010
If you are not already familiar with ‘Google’, you can go ahead and navigate away from this blog right now. However, if you’re looking to get the most exposure on (by far) the most widely used search engine, there are a few things that you should know.
Google Acquired YouTube in 2006
That’s right, two of the most widely used websites on the web are owned by the same organization. If you don’t currently have a YouTube Channel – I would STRONGLY recommend that you set one up immediately if not sooner. If you’re wondering how YouTube can be used for business, check out our past blog: YouTube as a Business Tool.
What’s important to consider is that the same algorithms (i.e. search logic ‘instructions’) that are used by Google are used by YouTube. For this reason, you should use care in adding keywords and descriptions to every video that you post on your channel. This will help you get the most exposure when web users search Google.
Take the following instance:
Go to Google and search: ‘Guaranteed AutoMotive Supersale’ or simply CLICK HERE.
|
|
What we are looking at here is the fact that just below the second link, there are two videos from YouTube that appear in the result set – both relevant to the search terms.
Also, please make note that the results for G&A Marketing dominate the page – showing the user that |
this company is active and progressive with regards to the Internet. Think what impressions you draw when a single company has multiple listings appear on a Google search.
Google Maps will list your business location(s) for Free
If you have ever searched for a business address on Google Maps then you will see there are multiple businesses listed where the building houses multiple tenants. Getting listed is as simple as signing up for Google Places (a free service) and submitting your information.
Signing up for this service allows you to not only submit your address, but also a photo icon, web and email links, video (via YouTube) links and services/products offered by your organization.
By doing so, you are making sure your business is indexed in a map search as well as in the Google Directory. In addition, you are increasing your chances of being found by random web surfers as well as creating a better impression with the additional information that you submit.
|
|
 |
Google Owns Blogger.com (AKA Blogspot.com)
If you have a blog or are considering a blog for your organization, you should use Blogger.com. This is a free service and the look/feel can be customized to match your organization. A blog can be an effective tool to touch and communicate with your customers. Because Google owns Blogger.com – this service will be indexed more effectively by Google. Start a blog today using Blogger.com to expand your online reach.
Google Offers Free Analytics (i.e. tracking traffic on your website)
If you are not already utilizing Google Analytics, you should contact your web developer (or AI Software) to find out about the benefits of tracking your web traffic. Google Analytics offers a very deep stat tracking system that will allow you to review hits, unique users, key terms, traffic sources and much, much more. This will help evaluate your overall web strategy as well as give you insight on where traffic is coming from. CLICK HERE to explore the features and benefits – and, let us know if you need help setting this service up.
What’s All This Mean?
If you are not already utilizing some or all of these services, then you should waste no time in setting up an account on Google to start taking advantage of such an effective (and free) suite of services. If you are ever in need of assistance, please contact me and we can help you out.
|
|
|
|
|
Subscribe To Our Blog
|
Blog Categories
Web Development
04/22/2019 - Top Reasons Why Designing Your
01/21/2019 - The Essentials of Designing an
12/21/2018 - Contemporary Technologies for
11/20/2018 - 5 Mistakes You Must Avoid in a
10/19/2018 - Going Mobile: Addressing the E
09/20/2018 - The Website Design Process Exp
08/28/2018 - Cross Platform Development: Wh
07/27/2018 - Fundamentals of Website Design
03/28/2018 - Insights into an Amazing Websi
03/07/2017 - The “Unprofessional” Website
02/07/2017 - How does SEO really work with
01/01/2016 - WEB-O-LUTION | How Things Have
11/05/2015 - Internet Trends
10/02/2015 - Success Through Tradition
08/01/2012 - Having Only One Website is SOO
02/24/2012 - Spring Promotions in Full Swin
01/13/2012 - Terry’s 6 for 2012
10/25/2011 - 6 Website ‘NO-NOs’
10/15/2011 - Does My Organization Need a Mo
09/09/2011 - To APP or not To APP. . .
03/07/2011 - Rating Your Website | Four ‘Fs
01/27/2011 - 2011 Web Design Predictions
01/12/2011 - 5 Predictions for the Web in 2
11/10/2010 - 10 Signs That You Need to Upda
09/15/2010 - Phone Home! – Accounting for M
07/01/2010 - The True Value of a Profession
Domains & Hosting
Marketing & SEO
02/18/2019 - The Importance of Personal Bra
04/19/2018 - The Best Ways to Lose Your Web
01/29/2018 - SEO Optimization for Websites:
06/13/2017 - Listings Management
12/13/2016 - You Won’t Believe the Truth ab
10/13/2016 - ABC's of SEO
08/10/2016 - SEO 101: When Will Your Site R
07/01/2016 - Internet Usage Statistics
06/02/2016 - How Video Can Bolster Your Web
04/01/2016 - Understanding Organic SEO & Ge
02/04/2016 - How to Sell Your Products Onli
06/24/2012 - Using QR Codes For Event Marke
06/11/2012 - Do’s & Don’ts of your WEB PRES
04/04/2012 - A Mobile Web Presence is Impor
07/26/2011 - Search Engine Wars
04/05/2011 - Quick Tips for Promoting Your
01/20/2011 - 2011 Digital Advertising Predi
09/28/2010 - Does My Organization Need a Bl
08/31/2010 - What You Need to Know About Go
08/03/2010 - How Do I Show Up On Google?
07/06/2010 - YouTube as a Business Tool?
06/24/2010 - Become A GOOGLE Search Pro
Social Networking
03/18/2019 - Tips to Ensure Your Followers
03/03/2016 - A Rough Guide To Social Media
06/20/2012 - Banned in The U.S.A.
03/05/2012 - These Social Media Stats Will
03/03/2012 - Don Draper’s Guide to Social M
03/21/2011 - Are You Part of The ‘IN’ Crowd
02/15/2011 - Twitt-Tips | 10 Suggestions on
10/28/2010 - How Social Media Worked for IK
10/09/2010 - By The Numbers – Part 2
09/09/2010 - 32 Ways To Use Facebook for Yo
06/26/2010 - Should My Company Be On Facebo
Security & Privacy
05/05/2016 - Vulnerabilities | Through The
09/11/2012 - What Happened With Godaddy
08/12/2010 - 10 Misconceptions of Safe Web
Facts & Figures
Ideas & Inspiration
06/21/2018 - What’s New in the Software Rea
02/26/2018 - A Brief Overview of SIRI- An A
09/26/2016 - What All Great Websites Share
12/03/2015 - Sitting On A Porcupine
10/07/2011 - Remembering Steve Jobs | 1955-
|
|