How Do I Show Up On Google?
Tuesday, August 3, 2010
In 1995, the Internet had 16 million users.
In 2000, the Internet had 361 million users.
This Year, the Internet has 1.8 billion users.
This means that if you do not have a solid web strategy, then you are missing out on the most powerful advertising vehicle in the history of mankind.
This begs the question . . . how do I show up on Google?
It's safe to say that any legitimate organization realizes the importance of a professional web site, but a surprising number of organizations are still in the dark when it comes to Search engine optimization (or SEO).
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.
In other words, if you want to show up effectively on Google, you would need to run a SEO campaign.
You may have asked yourself, "Why do I need to hire a SEO (Search Engine Optimization) company? Can't I do the same thing myself?"
Let's explore the correct answer to that question. While it is true that anyone can submit their site to a search engine, there is a lot of knowledge and technique that is required to rank well in them.
SEO Company Benefits
There are many benefits to hiring a professional SEO company. A SEO company knows what search engines are looking for. Each search engine has their own set of rules, algorithms, regulations, etc., that they apply to web sites that become part of their indices or databases.
One of the keys of ranking well in any particular search is knowing exactly what they are looking for and making sure your web pages are designed properly. This is called "optimization" and unfortunately the vast majority of web sites on the Internet are not properly optimized for keywords or phrases related to their subject matter.
A professional SEO company will ensure that your site is optimized properly and not just for search terms that are the most popular but also the most relevant to your business.
A good SEO company will keep up on the latest trends in the search engine industry. They will make necessary adjustments to your web pages or your campaign to accommodate these changes so you do not lose rankings. This is an ongoing process that never seems to end. It is a full time occupation just keeping up with all the change and transition that goes on.
If you want to reach the top of search engine results, it is imparitive that. It is well worth the money you will spend as well the peace of mind knowing that someone else is worrying about your rankings for you.
A good SEO company such as AI Software will actually not cost you anything in the long run because it will amount to increased exposure and increased traffic which in turn will bring increase revenues.
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