website design, strategic internet marketing, web development, online marketing
website design, strategic internet marketing, web development, online marketing
website design, strategic internet marketing, web development, online marketing
Does My Organization Need a Blog?
Tuesday, September 28, 2010

By now, any credible organization realizes that they need a central website.  Most organizations know what a blog is – many have considered one and even set one up. . . but, does your organization really need a blog?

Short Answer: YES

Medium Answer: YES, but only if you can keep up with it.

Long Answer: Read below!

The Wiki definition of a blog is as follows:

A blog (a blend of the term "web log")[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

The social networking craze has helped blogs become increasingly more popular for individuals and businesses alike. Much like other social media outlets, a blog can offer many benefits – but is only effective if created and maintained properly.

Let’s take a look at some of the key benefits of maintaining a blog:

  • Blogs provide another instance of your organization online.
  • Blogs provide a casual and non-intrusive way to connect with your customers.
  • Blogs are indexed by search engines.
  • Blogs can deliver important and useful information to your stakeholders.
  • Blogs can be linked to your other social media for cross-linking & increased exposure.
  • Blogs can be used to demonstrate expertise in your field.
  • You are reading a blog right now, so they must work, right?
It’s true that a blog can offer these benefits and more. But to be effective, you should make note of the following:

  • If you cannot keep up with a blog (1-2 updates/month minimum) – do not create a blog.
  • A blog is PART of your online marketing strategy – not 100% of your online marketing strategy.
  • DO NOT use a blog to push products/services in an aggressive manner.
  • DO use a blog to inform your stakeholders with useful information.
  • Use a blog as a suppliment to your online strategy, link to other instances of your organization on the web.
  • HINT: www.ezinearticles.com is a great website to brainstorm for new blog ideas. 
If you only remember one thing from this article, please remember to not trouble yourself with setting up a blog unless you can keep it up to date. Shoot us an email if you are looking for more tips/tricks. We’re happy to help.



 
 
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