website design, strategic internet marketing, web development, online marketing
website design, strategic internet marketing, web development, online marketing
website design, strategic internet marketing, web development, online marketing
How Social Media Worked for IKEA
Thursday, October 28, 2010

ikea, facebook, promote, marketing, campaign, online catalogue IKEA is known for connecting different components to make something practical, right? In 2009, they connected with customers via Facebook to create a brilliant marketing campaign that engaged their customers for a store opening in Sweden.

To promote the opening of a new store, a Facebook page was created for store manager – Gordon Gustavsson. This effort immediately created a ‘personality’ to the store and allowed and individual (Mr. Gustavsson) to engage Facebook members with the national IKEA brand.

Immediately (and with minimal expense), there was a ‘face’ to the store that allowed customers to connect on an individual level – bringing them closer to the organization.

The Campaign

A 12-day campaign was launched during which time Gordon uploaded images of display rooms. The first person to tag themselves on a picture of the specified item won that piece of furniture. This ingeniously simple ideas quickly went viral (utilizing the mass of Facebook users as a virtual sales force) and had furniture aficionados watching the page like cyber-hawks.

Why it Worked

This campaign went for a specific time period that proved short enough to maintain hype, but long enough to take advantage of the popularity of social media and traditional ‘give-away’ marketing. It achieved accessibility by using a tool (in this case – the ‘TAG’ function in Facebook) that nearly all Facebook account holders are familiar with.

Better yet, it kept people coming back! Unlike traditional giveaway promotion, users could ‘win’ at any time over the 12 day campaign which kept users coming back to the profile. Additionally, the talk of the campaign in countless status updates increased the exposure by utilizing Facebook users as the mouthpiece of the organization. Brilliant!

The Results

Gordon’s profile was visited by thousands of virtual customers who begged him to continue to release new winnable items. Everyone then knew about the store opening (the original objective of the campaign) and – as a bonus – IKEA’s online catalogue was distributed between thousands of Facebook friends for free.

As a brand, IKEA discovered the power of social media to launch store openings, reinforce their brand and create customer loyalty.

Since this time, they have gone on to create an online community that includes a well-done YouTube Channel.



 
 
Subscribe To Our Blog

Blog Categories

  • Domains & Hosting
  • Facts & Figures
  • Ideas & Inspiration
  • Marketing & SEO
  • Security & Privacy
  • Social Networking
    • 03/03/2016 - A Rough Guide To Social Media
    • 06/20/2012 - Banned in The U.S.A.
    • 03/05/2012 - These Social Media Stats Will
    • 03/03/2012 - Don Draper’s Guide to Social M
    • 03/21/2011 - Are You Part of The ‘IN’ Crowd
    • 02/15/2011 - Twitt-Tips | 10 Suggestions on
    • 10/28/2010 - How Social Media Worked for IK
    • 10/09/2010 - By The Numbers – Part 2
    • 09/09/2010 - 32 Ways To Use Facebook for Yo
    • 06/26/2010 - Should My Company Be On Facebo
  • Web Development

featured projects
rilcoind.com

silverstoneadv.com

craneheatingandair.com

osborneho.com

INDUSTRIAL STRENGTH
rilcoind.com
GET CORPORATE
silverstoneadv.com
STAY COOL
craneheatingandair.com
MOVE FAST
osborneho.com


 
 
 
 
SSAE 16 | AI Software  AI Software is BBB Accredited  AI Software is a Microsoft Partner  AI Software is a Google Partner  AI Software is PCI compliant

Terms & Conditions | Privacy Policy | Online Support Requests
Web Design & Maintenance
Web Development Support