2011 Digital Advertising Predictions
Thursday, January 20, 2011
Once again, we’re looking into our ‘Virtual Crystal Ball’ with some predictions on what to expect from digital advertising in 2011.
Local Advertising Becomes Relevant Again With Location
Location-based advertising will continue to grow in 2011 as Facebook expands the technology with its location platform, Places. In addition to Facebook, many other players in the checkin space, including Foursquare, Yelp, Shopkick, and last but not least, Google, will condition shoppers to expect a deal or coupon for alerting friends of their whereabouts. Relevance will distinguish these services from each other as the two biggest players, Facebook and Google, have the most powerful social graph data to customize deals for consumers. Don’t count Groupon out, though. It more than makes up for its comparative lack of technology with brand equity and scale, as its massive sales force will remain dominant in 2011 by further monetizing local commerce beyond the recently launched self-service platform.
Silicon Valley Will Be the Next Madison Avenue
The coolest job in advertising used to be working for an agency in New York City or Chicago, but these days the dream jobs are at Facebook and Twitter. Not unlike Mail.ru Group (formerly Digital Sky Technologies) attracting top bankers from Goldman Sachs, as Facebook and Twitter start generating more revenue, advertising and marketing talent will start heading West to cash in.
Influencers Will Be the Celebrities of the Social Web
Consumers are constantly scouring the social web to decide where to eat, shop and stay; so it comes as no surprise that brands are desperately analyzing Twitter, blog posts and reviews to understand not only who has the largest audience, but how much influence individuals have. YouTube’s Partner Program is being joined by new services such as Klout to create an official layer of social credibility.
Klout scores are being used by The Palms Hotel in Vegas to gauge discounts for hotel guests, including through the “Klout Klub,” which “will allow high-ranking influencers to experience Palms’ impressive set of amenities in hopes that these influencers will want to communicate their positive experience to their followers.” Creating thoughtful ways to leverage your influencers is the thing to focus on. People have always said it’s cheaper to keep and please the customers you have, than acquire new ones.
Small Will Be the New Big for Social Networks
Despite Mark Zuckerberg’s unwavering belief that an open and connected social web is best for society, early adopters are starting to experiment with new platforms designed to communicate and share media with smaller audiences. Path has shown us the potential of limiting our social networks to 50 people. Fast Society is a new iPhone communication service that allows the user to create small groups to text with on the fly, and the groups last for three days. Facebook also realizes some of us may prefer communicating with smaller networks. Facebook’s new Groups feature allows us to segment our friends into personal, professional and interest-based communities, and openly engage in conversations not meant for our mother or colleagues to hear. Watch for more of these smaller, closed networks to launch in 2011 as people seek deeper connections online.
Brands Will Become More Like Media Companies
Social media has empowered brands to break their own news instead of relying on advertising or PR to disseminate their message. As brands become increasingly comfortable with social media on the whole, more budget and attention will be focused on high quality content created specifically for the social web. We will see more Facebook Pages like Skittles that appear to employ comedy writers to keep the content fresh. It would seem that “a brand’s best bet in social media is randomness.”
Facebook “Likes” Will Be Important for Your Brand
While it’s still unclear exactly how much a Facebook “Like” is worth to a brand, the following video sums up why Facebook is so important.
Brands will be tripling down on Facebook advertising in 2011, and the process for acquiring Facebook “Likes” has evolved to accommodate this increase in demand. Instead of doing A/B testing between two photos to see which generates more Facebook “Likes,” the savvier brands and agencies are leveraging technology that can simultaneously deploy 10,000+ ad variations to yield the lowest CPA (cost per acquisition) of those “Likes.”
|
|
|
|
|
Subscribe To Our Blog
|
Blog Categories
Domains & Hosting
Facts & Figures
Ideas & Inspiration
06/21/2018 - What’s New in the Software Rea
02/26/2018 - A Brief Overview of SIRI- An A
09/26/2016 - What All Great Websites Share
12/03/2015 - Sitting On A Porcupine
10/07/2011 - Remembering Steve Jobs | 1955-
Marketing & SEO
02/18/2019 - The Importance of Personal Bra
04/19/2018 - The Best Ways to Lose Your Web
01/29/2018 - SEO Optimization for Websites:
06/13/2017 - Listings Management
12/13/2016 - You Won’t Believe the Truth ab
10/13/2016 - ABC's of SEO
08/10/2016 - SEO 101: When Will Your Site R
07/01/2016 - Internet Usage Statistics
06/02/2016 - How Video Can Bolster Your Web
04/01/2016 - Understanding Organic SEO & Ge
02/04/2016 - How to Sell Your Products Onli
06/24/2012 - Using QR Codes For Event Marke
06/11/2012 - Do’s & Don’ts of your WEB PRES
04/04/2012 - A Mobile Web Presence is Impor
07/26/2011 - Search Engine Wars
04/05/2011 - Quick Tips for Promoting Your
01/20/2011 - 2011 Digital Advertising Predi
09/28/2010 - Does My Organization Need a Bl
08/31/2010 - What You Need to Know About Go
08/03/2010 - How Do I Show Up On Google?
07/06/2010 - YouTube as a Business Tool?
06/24/2010 - Become A GOOGLE Search Pro
Security & Privacy
05/05/2016 - Vulnerabilities | Through The
09/11/2012 - What Happened With Godaddy
08/12/2010 - 10 Misconceptions of Safe Web
Social Networking
03/03/2016 - A Rough Guide To Social Media
06/20/2012 - Banned in The U.S.A.
03/05/2012 - These Social Media Stats Will
03/03/2012 - Don Draper’s Guide to Social M
03/21/2011 - Are You Part of The ‘IN’ Crowd
02/15/2011 - Twitt-Tips | 10 Suggestions on
10/28/2010 - How Social Media Worked for IK
10/09/2010 - By The Numbers – Part 2
09/09/2010 - 32 Ways To Use Facebook for Yo
06/26/2010 - Should My Company Be On Facebo
Web Development
01/21/2019 - The Essentials of Designing an
12/21/2018 - Contemporary Technologies for
11/20/2018 - 5 Mistakes You Must Avoid in a
10/19/2018 - Going Mobile: Addressing the E
09/20/2018 - The Website Design Process Exp
08/28/2018 - Cross Platform Development: Wh
07/27/2018 - Fundamentals of Website Design
03/28/2018 - Insights into an Amazing Websi
03/07/2017 - The “Unprofessional” Website
02/07/2017 - How does SEO really work with
01/01/2016 - WEB-O-LUTION | How Things Have
11/05/2015 - Internet Trends
10/02/2015 - Success Through Tradition
08/01/2012 - Having Only One Website is SOO
02/24/2012 - Spring Promotions in Full Swin
01/13/2012 - Terry’s 6 for 2012
10/25/2011 - 6 Website ‘NO-NOs’
10/15/2011 - Does My Organization Need a Mo
09/09/2011 - To APP or not To APP. . .
03/07/2011 - Rating Your Website | Four ‘Fs
01/27/2011 - 2011 Web Design Predictions
01/12/2011 - 5 Predictions for the Web in 2
11/10/2010 - 10 Signs That You Need to Upda
09/15/2010 - Phone Home! – Accounting for M
07/01/2010 - The True Value of a Profession
|
|