Does My Organization Need a Mobile Website?
Posted By:
Ed Buringrud
Saturday, October 15, 2011
Would having a mobile website help my business sell more products and services?
People are searching evermore using their mobile phone. Many business owners have had a dot com website for years and say they've never experienced an increase in business, especially locally. They have asked how a mobile website would help. A mobile website and traditional dot com websites are very different. A dot com website usually has focused on the early stage of the sale, a mobile website is normally used more in the later part of the sales process, and potential buyers are looking and ready to buy at that point.
Mobile users want information about how they can buy your product or service. They want to know your hours, location, how to contact you, about specials or promotions, etc. Without having a mobile website in place, your competitor's will be found.
So whether your business is a pizza place, you're a consultant, lawyer, a plumber, your customers/clients are still going to be looking for you and if you have a mobile website the better chance they will find you.
Monetizing components of Mobile Marketing and Increase Customer Loyalty
You have customers that come in once every 2 weeks, once a month, once every two months. By offering mobile opportunities and engagements aggressively to existing customers, your mobile database will grow rapidly. When this happens, timely notification of special VIP only deals and discounts, friendly reminders of events and promotions will get them to come in 2 more times this year.
Lead Generation: Your brand may be attempting to reach out to new customers in a variety of ways; radio, newspaper, direct mail, events, networking, signage, flyers, word of mouth, email, are just a few of the possibilities.
When these potential clients see or hear your message they frequently ignore it, forget it, or simply disregard it because it isn't the right time of the day, or possibly the right time of their life for your product or service.
When you put the immediate "call-to-action" of Text BUSINESS NAME to 72727 in the center of "traditional" advertising, it gives customers an easy and immediate way to interact with you and your brand.
These customers already love you and your business, and have requested updates and offers. Now when we promote to this loyal database anywhere between 2 and 4 times a month on average (frequency varies greatly by industry), data shows that this branding and timeliness of additional communication will trigger additional engagements over the course of a year.
Since the amount of cell phones and smart phones are growing at an alarming rate, along with local searches, mobile websites are the tool to drastically help increase the speed of the buying process.
Customers are looking to buy and the mobile website is designed to answer just the questions they need to find you and buy from you.
For more information, email terry@aisoftwareinc.com
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