Background
Background
Background
Having Only One Website is SOOOOO 2005
Wednesday, August 1, 2012

In 2012 an effective online strategy requires a web presence rather than just a single web-site (as was the case for so many years). To illustrate this point, think of your web presence as an extension of your business as follows:

Your Building/Location:

This is your primary URL (or website) – the (virtual) location from which business happens. Sometimes products are for sale here (ecommerce).

Production/Engineering:

This is the technology that powers your web site – commonly known as a CMS or Content Management System. This is where products are sold, processes are managed, content is created, etc.

Marketing:

This is your SEO (Search Engine Optimization) or PPC (Pay Per Click) campaign. It should be tailored to match your business – just like traditional marketing.

Advertising:

This takes place on your custom YouTube Channel that works with your marketing to ‘tell your story’ through the use of informative and interesting videos (This used to be known as ‘Television’).

Human Resources:

This is now known as LinkedIn.

Sales Force:

Commonly known as ‘The Social Network’ – effective salespeople are using tools like Facebook and Twitter to connect with customers and distribute the value proposition. Jigsaw, LinkedIn and Salesforce.com are also highly effective in prospecting, tracking and winning business.

Put your Web Presence together! We Can Help!

Call: 866-987-8889





 
 
Subscribe To Our Blog

Blog Categories

  • Domains & Hosting
  • Facts & Figures
  • Ideas & Inspiration
  • Marketing & SEO
  • Security & Privacy
  • Social Networking
  • Web Development
    • 03/07/2017 - The “Unprofessional” Website
    • 02/07/2017 - How does SEO really work with
    • 01/01/2016 - WEB-O-LUTION | How Things Have
    • 11/05/2015 - Internet Trends
    • 10/02/2015 - Success Through Tradition
    • 08/01/2012 - Having Only One Website is SOO
    • 02/24/2012 - Spring Promotions in Full Swin
    • 01/13/2012 - Terry’s 6 for 2012
    • 10/25/2011 - 6 Website ‘NO-NOs’
    • 10/15/2011 - Does My Organization Need a Mo
    • 09/09/2011 - To APP or not To APP. . .
    • 03/07/2011 - Rating Your Website | Four ‘Fs
    • 01/27/2011 - 2011 Web Design Predictions
    • 01/12/2011 - 5 Predictions for the Web in 2
    • 11/10/2010 - 10 Signs That You Need to Upda
    • 09/15/2010 - Phone Home! – Accounting for M
    • 07/01/2010 - The True Value of a Profession

featured projects
amcareinc.com

midwestpropertyprofessionals.com

foster-transformer.com

stayplaymadesimple.com

URGENT CARE
amcareinc.com
PROPERTY PROS
midwestpropertyprofessionals.com
TRANSFORMERS
foster-transformer.com
COMPETE
stayplaymadesimple.com

Facebook
  Twitter
  Linked In
  YouTube
  Google+
SSAE 16 | AI Software  AI Software is BBB Accredited  AI Software is a Microsoft Partner  AI Software is a Google Partner  AI Software is PCI compliant

Terms & Conditions | Privacy Policy | Online Support Requests
Web Design & Maintenance
Web Development Support