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How Video Can Bolster Your Web Presence
Posted By:  Ed Buringrud
Thursday, June 2, 2016

Did you know that YouTube is the second most queried search engine behind Google (who acquired YouTube in 2006).  Videos add life and tell a story, but can also help you get higher rankings on search engines!

There is only so much that text and graphics can do to create a personality and voice for your overall web presence. Well – produced videos can make a huge impact when used effectively.

Here are a few suggestions for improving your web presence with video:

  • Like anything else, make sure the videos are quality. Putting low quality or poorly-produced content out there tells a story also – just not the right one. Same advice as who you hire for your web presence, use a professional firm!
  • Utilize testimonials / case studies. Not only can testimonials be impactful on a website or social media channel, your sales staff can forward links (with a proposal) to potential customers to get attention and position your firm above the competitors.
  • Keep it short. 2 minutes is a lifetime for heavy YouTube users. Tell your story in 20-30 seconds.
  • Plan ahead to maximize resources. In other words, sit with your video company for 15-20 minutes of content. If you are using 20-30 second spots, you just covered yourself for the whole year.
As always, if you want some help putting it together, let us know: www.aisoftware.us



 
 
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