How Video Can Bolster Your Web Presence
Posted By:  Ed Buringrud
Thursday, June 2, 2016

Did you know that YouTube is the second most queried search engine behind Google (who acquired YouTube in 2006).  Videos add life and tell a story, but can also help you get higher rankings on search engines!

There is only so much that text and graphics can do to create a personality and voice for your overall web presence. Well – produced videos can make a huge impact when used effectively.

Here are a few suggestions for improving your web presence with video:

  • Like anything else, make sure the videos are quality. Putting low quality or poorly-produced content out there tells a story also – just not the right one. Same advice as who you hire for your web presence, use a professional firm!
  • Utilize testimonials / case studies. Not only can testimonials be impactful on a website or social media channel, your sales staff can forward links (with a proposal) to potential customers to get attention and position your firm above the competitors.
  • Keep it short. 2 minutes is a lifetime for heavy YouTube users. Tell your story in 20-30 seconds.
  • Plan ahead to maximize resources. In other words, sit with your video company for 15-20 minutes of content. If you are using 20-30 second spots, you just covered yourself for the whole year.
As always, if you want some help putting it together, let us know:

Subscribe To Our Blog

Blog Categories

  • Domains & Hosting
  • Facts & Figures
  • Ideas & Inspiration
  • Marketing & SEO
    • 06/13/2017 - Listings Management
    • 12/13/2016 - You Won’t Believe the Truth ab
    • 10/13/2016 - ABC's of SEO
    • 08/10/2016 - SEO 101: When Will Your Site R
    • 07/01/2016 - Internet Usage Statistics
    • 06/02/2016 - How Video Can Bolster Your Web
    • 04/01/2016 - Understanding Organic SEO & Ge
    • 02/04/2016 - How to Sell Your Products Onli
    • 06/24/2012 - Using QR Codes For Event Marke
    • 06/11/2012 - Do’s & Don’ts of your WEB PRES
    • 04/04/2012 - A Mobile Web Presence is Impor
    • 07/26/2011 - Search Engine Wars
    • 04/05/2011 - Quick Tips for Promoting Your
    • 01/20/2011 - 2011 Digital Advertising Predi
    • 09/28/2010 - Does My Organization Need a Bl
    • 08/31/2010 - What You Need to Know About Go
    • 08/03/2010 - How Do I Show Up On Google?
    • 07/06/2010 - YouTube as a Business Tool?
    • 06/24/2010 - Become A GOOGLE Search Pro
  • Security & Privacy
  • Social Networking
  • Web Development

featured projects


  Linked In
SSAE 16 | AI Software  AI Software is BBB Accredited  AI Software is a Microsoft Partner  AI Software is a Google Partner  AI Software is PCI compliant

Terms & Conditions | Privacy Policy | Online Support Requests
Web Design & Maintenance
Web Development Support