A Rough Guide To Social Media Marketing
Thursday, March 3, 2016
Facebook… Twitter… LinkedIn… Google+... Does this list look like a random list of letters from a bowl of alphabet soup? Then chances are, you’re not taking total advantage of today’s unique business and marketing environment.
Many businesses are not effectively using social media, which is the new word-of-mouth advertising. Social media marketing provides a face in a sea of anonymous information, giving you a leg up on your competition, helping you to reach new customers and keep in contact with established clients.
Below is a basic rundown of the most popular social networks. Use it to help you decide where to expand and explore. Some experts claim that you should stick to one network where you feel comfortable and build your presence, but our research has shown that a combination of networks is the most effective, for reaching the widest amount of potential customers.
Facebook
Facebook is a great place to start. It has the most monthly users (more than 1.19 billion as of June 2013). Facebook pages and posts are “liked” (or seen and given a virtual “thumbs up”) over 4.5 billion times a day and customers are more likely to purchase products they have “liked.” Facebook is also the most common network for news and information spread among family and friends.
Twitter
Twitter is the go-to source for news, updates and social interaction. It adds a voice and a personality to your brand. Twitter features a younger demographic than Facebook, between 18 - 49, and it’s on the rise. Twitter’s users increased by 40% in the second half of 2012 alone. 34% of marketers have generated leads using Twitter, and shoppers have reported they are more likely to visit brand sites when exposed to brand tweets. Twitter is also useful for finding connections, using the # function.
LinkedIn
LinkedIn is the premier virtual business marketplace. It’s useful for building business contacts, promoting brand authority and legitimacy and building customer advocacy. LinkedIn has over 238 million users in over 200 countries, many of which (30 million) are recent college graduates; ideal for when you’re looking to hire. Business leads are three times as likely to convert as on Facebook or Twitter. LinkedIn is also great for networking by utilizing the many interest groups available.
Google+
Google+ is definitely the new kid on the block. It was started in 2011 and has the least members of all the major social networks, at 300 million. But this is really just an opportunity in disguise. The Google+ market isn’t as flooded and there is room to capture attention and build valuable connections with potential clients. Google+ has a higher percentage of male users than the other Social Networks, which makes it a useful place to spread technology news and the handy inclusion of “circles” gives you more control over who gets to see what. As an added bonus, posts that have been given the “+1” show up higher in the search result pages of Google, which is a major win in the online marketing game.
Of course there are a lot of other venues, including YouTube and Pinterest, as well as scheduling, promoting, tagging and engaging with other users to consider in your grand plan. But this will get you started and once you jump in, you’ll see how useful social marketing can be.
If it turns out that social media marketing isn’t your forte, we have over a decade of experience to draw on. Contact us Today, to see how we can help grow your company.
|
|
|
|
|
Subscribe To Our Blog
|
Blog Categories
Web Development
04/22/2019 - Top Reasons Why Designing Your
01/21/2019 - The Essentials of Designing an
12/21/2018 - Contemporary Technologies for
11/20/2018 - 5 Mistakes You Must Avoid in a
10/19/2018 - Going Mobile: Addressing the E
09/20/2018 - The Website Design Process Exp
08/28/2018 - Cross Platform Development: Wh
07/27/2018 - Fundamentals of Website Design
03/28/2018 - Insights into an Amazing Websi
03/07/2017 - The “Unprofessional” Website
02/07/2017 - How does SEO really work with
01/01/2016 - WEB-O-LUTION | How Things Have
11/05/2015 - Internet Trends
10/02/2015 - Success Through Tradition
08/01/2012 - Having Only One Website is SOO
02/24/2012 - Spring Promotions in Full Swin
01/13/2012 - Terry’s 6 for 2012
10/25/2011 - 6 Website ‘NO-NOs’
10/15/2011 - Does My Organization Need a Mo
09/09/2011 - To APP or not To APP. . .
03/07/2011 - Rating Your Website | Four ‘Fs
01/27/2011 - 2011 Web Design Predictions
01/12/2011 - 5 Predictions for the Web in 2
11/10/2010 - 10 Signs That You Need to Upda
09/15/2010 - Phone Home! – Accounting for M
07/01/2010 - The True Value of a Profession
Domains & Hosting
Marketing & SEO
02/18/2019 - The Importance of Personal Bra
04/19/2018 - The Best Ways to Lose Your Web
01/29/2018 - SEO Optimization for Websites:
06/13/2017 - Listings Management
12/13/2016 - You Won’t Believe the Truth ab
10/13/2016 - ABC's of SEO
08/10/2016 - SEO 101: When Will Your Site R
07/01/2016 - Internet Usage Statistics
06/02/2016 - How Video Can Bolster Your Web
04/01/2016 - Understanding Organic SEO & Ge
02/04/2016 - How to Sell Your Products Onli
06/24/2012 - Using QR Codes For Event Marke
06/11/2012 - Do’s & Don’ts of your WEB PRES
04/04/2012 - A Mobile Web Presence is Impor
07/26/2011 - Search Engine Wars
04/05/2011 - Quick Tips for Promoting Your
01/20/2011 - 2011 Digital Advertising Predi
09/28/2010 - Does My Organization Need a Bl
08/31/2010 - What You Need to Know About Go
08/03/2010 - How Do I Show Up On Google?
07/06/2010 - YouTube as a Business Tool?
06/24/2010 - Become A GOOGLE Search Pro
Social Networking
03/18/2019 - Tips to Ensure Your Followers
03/03/2016 - A Rough Guide To Social Media
06/20/2012 - Banned in The U.S.A.
03/05/2012 - These Social Media Stats Will
03/03/2012 - Don Draper’s Guide to Social M
03/21/2011 - Are You Part of The ‘IN’ Crowd
02/15/2011 - Twitt-Tips | 10 Suggestions on
10/28/2010 - How Social Media Worked for IK
10/09/2010 - By The Numbers – Part 2
09/09/2010 - 32 Ways To Use Facebook for Yo
06/26/2010 - Should My Company Be On Facebo
Security & Privacy
05/05/2016 - Vulnerabilities | Through The
09/11/2012 - What Happened With Godaddy
08/12/2010 - 10 Misconceptions of Safe Web
Facts & Figures
Ideas & Inspiration
06/21/2018 - What’s New in the Software Rea
02/26/2018 - A Brief Overview of SIRI- An A
09/26/2016 - What All Great Websites Share
12/03/2015 - Sitting On A Porcupine
10/07/2011 - Remembering Steve Jobs | 1955-
|
|