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When
a website is queried from mobile device, such as a phone, a website designed
specifically for that device is automatically displayed. Mobile-friendly websites have a unique job to
perform. They need to deliver information to a prospective client, but in a
slightly different manner than your standard website. The reason being, a user
will interact with your site differently on a mobile device than a traditional
browser.
Key Benefits to Mobile-Friendly Websites?
Improved User Experience
We
have all been there, a friend sends us a link via text message or email and
when we try to open that link on our mobile device, we are presented with a jumbled
load of unorganized garbage. This will kill any chance of converting that
visitor into a customer. If the user can’t easily browse and read the content
on your website from their mobile device, they will leave quickly and
disinterested. For this reason, AI Software favors building a mobile-friendly
website instead using ‘responsive’ design. Building the website to be mobile
friendly eliminates the worry of the website not displaying properly on a
mobile device.
Increased Average Time on Site
As
with everything that exists online, it is about time. You have a limited amount
of time to capture a website visitor’s attention. This is even more so the case
with mobile devices because users are accessing your website while out and about.
If a visitor is able to easily navigate your pages and the content mobile
friendly, you increase the chance of converting visitors into customers. AI
Software builds quick command buttons into mobile sites, such as directions,
and initiating a one-touch phone call or email.
Faster Website Load Speed
Studies
show that mobile website users will abandon a page if they have to wait more
than 6-10 seconds for it load. A normal website that isn’t mobile optimized
will render very slowly on your mobile device or, in worse case scenarios, it
may not load at all. A mobile ready website will load quickly because the code
is structured in a way that it is compatible with mobile devices. It will
provide with only the components necessary to quickly grab visitors’ attention
and let them take the desired action (i.e. contact the company in their
preferred way).
Competitive Advantage
If
you Google your competition and find that you’re the last one without a mobile
site, it’s not doing you any favors. On
the other hand, if most of your competition hasn’t caught up to the times, you
might gain a significant advantage by being mobile friendly.
Google Ranking Signal
As
of April 21, 2015, Google Search has expanded its use of mobile-friendliness as a ranking signal. This
change has affected mobile searches in all languages worldwide and has had a
significant impact in Google Search results. The change was put in place to
make sure web users find it easier to get relevant, high quality search results
optimized for their devices. You can see how Google Search sees your pages by
testing them with the Mobile-Friendly Test tool.
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