What are Mobile-Friendly Websites?
When a website is queried from a mobile device, such as a phone, a website designed specifically for that device is automatically displayed. Mobile-friendly websites have a unique job to perform. They need to deliver information to a prospective client, but in a slightly different manner than your standard website. The reason being, a user will interact with your site differently on a mobile device than a traditional browser.
Key Benefits to Mobile-Friendly Website?
Improved User Experience
We have all been there, a friend sends us a link via text message or email and when we try to open that link on our mobile device, we are presented with a jumbled load of unorganized garbage. This will kill any chance of converting that visitor into a customer. If the user can't easily browse and read the content on your website from their mobile device, they will leave quickly and disinterested. For this reason, AI Software favors building a mobile-friendly website instead using "responsive" design. Building the website to be mobile friendly eliminates the worry of the website not displaying properly on a mobile device.
Increased Average Time on Site
As with everything that exists online, it is about time. You have a limited amount of time to capture a website visitor's attention. This is even more so the case with mobile devices because users are accessing your website while out and about. If a visitor is able to easily navigate your pages and the content mobile friendly, you increase the chance of converting visitors into customers. AI Software builds quick command buttons into mobile sites, such as directions, and initiating a one-touch phone call or email.
Faster Website Load Speed
Studies show that mobile website users will abandon a page if they have to wait more than 6-10 seconds for it to load. A normal website that isn't mobile optimized will render very slowly on your mobile device or, in worse case scenarios, it may not load at all. A mobile ready website will load quickly because the code is structured in a way that is compatible with mobile devices. It will provide with only the components necessary to quickly grab visitors' attention and let them take the desired action (i.e. contact the company in their preferred way).
If you Google your competition and find that you're the last one without a mobile site, it's not doing you any favors. On the other hand, if most of your competition hasn't caught up to the times, you might gain a significant advantage by being mobile friendly.
Google Ranking Signal
As of April 21, 2015, Google Search has expanded its use of mobile-friendliness as a ranking signal. This change has affected mobile searches in all languages worldwide and has had a significant impact in Google Search results. The change was put in place to make sure web users find it easier to get relevant, high quality search results optimized for their devices. You can see how Google Search sees your pages by testing them with the Mobile-Friendly Test tool.