Search Engine Optimization

What is Search Engine Optimization (SEO)?

SEO, or "search engine optimization," is the process of getting traffic from the "free," "organic," "editorial" or "natural" search results on search engines. Unlike PPC or Pay Per Click advertising, search engines don't charge for these results but it is, of course, very competitive. The key to achieving and maintaining a good ranking is to comprehensively, consistently provide relevant content, both "offsite" and "onsite." Doing one without the other will be fruitless, but don't worry, our SEO package includes both. Additionally, the team at AI Software researches SEO constantly to add procedures as new ranking signals as released and identified. Be sure to check out the full list of SEO services we offer.

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What SEO is NOT

  • A singular event. The landscape of SEO changes constantly, so while results may be achieved during the initial setup of a website, ongoing maintenance is required to maintain ranking on major search engines.
  • A process that allows a user to type in any terms and see their organization on the first page. True SEO is a precise process that works with a specific set of terms valuable to the organization (verified Keyword Planner).
  • Something that can be achieved with limited amount of content. Google in particular favors a lot of relevant content, updated regularly.
  • Paid advertising. While you may be paying a firm or individual(s) to create and deploy content, paid advertising on a search engine is referred to as Search Engine Marketing (SEM) or Pay Per Click (PPC) and is only recommended in addition to onsite SEO, if at all.
  • Something to be left to an unqualified partner. What works for SEO today may not work at all or nearly as well a week later. SEO should only be performed by organizations that have knowledge of the field and resources to work on an ongoing basis.

Why Do I See Different Results?

Location

Whether you are using a mobile phone or a web browser, search engines like Google have a very good idea where you are. Your search results are customized to your location and may differ dramatically depending on where you are when you search. While it may sound creepy, location is one of the ways we can ensure that your website is reaching the most probably customer for your business.

History

Whether you are signed in or not, search engines like Google personalize the results based on past searches and what you've clicked on. Again, it might sound disturbing, but it's Google's way of providing what is most likely relevant to you.

The downside is that your perception can be skewed. If you frequently search your own website, it's likely higher in your results than in those of a potential customer.

To get an accurate view of how your website is ranking in search results, enable private browsing in your browser using the following shortcuts and Google a key service your company provides:

  • Google Chrome: CTRL + Shift + N
  • Mozilla Firefox: CTRL + Shift + P
  • Internet Explorer: CTRL + Shift + P

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