Flair | How The Website Looks

Website art is designed by professional designer(s) at the direction of the client by creative and professional designers at AI Software. Branding guidelines are respected and followed and layouts are specifically designed to meet the needs of each client. Art is ALWAYS custom developed – templates are not used to ensure unique design in each project.  Upon engagement, 2-3 concepts are provided by the creative team at AI Software (typically delivered within 7-10 days of engagement). Typically, these samples are modified 1-3 times prior to final art approval. However, AI Software will provide additional concepts if client is not pleased with original art.

Function | How The Website Works

Every product developed by AI Software is built on the best-in-class FlexSite CMS platform ensuring that the functionality is 100% up-to-date and is continuously evolving as the Internet & needs of the organizations we serve changes.  This platform boasts a live update system that deploys new features to each website 1-2 times each month.  A website built on FlexSite CMS is never out of date and never has to be upgraded.  The FlexSite CMS also includes a client-facing, user-friendly web interface that allows non-programmers to control & modify all major portions of the website – accessible from any Internet-enabled computer (or mobile device) using any Internet browser.

Find-Ability | How The Website Is Ranked

This area of development refers to Search Engine Optimization (SEO) - the process of improving the volume and quality of traffic to a web site from search engines via “natural" ("organic" or "algorithmic") search results for targeted keywords. SEO is the most important form of advertising today. With Internet usage increasing exponentially, your ability to be indexed and found online is extremely important. To ensure the best organic placement available, the AI Software Strategic Internet Marketing team uses a proven process that is time tested and constantly evolves based on new developments in search engine rankings (particularly Google). The formula used by AI Software couples traditional optimization methods blended with new-to-market techniques (i.e. browser recognition for mobile web) that help drive traffic, improve rankings and create ROI for our clients.  

Friends | An Appropriate Presence On Social Media

Once only an outlet for ‘fun’, social networking is the new norm – and a very effective and affordable way to market your organization, establish credibility and build your brand online. During development, AI Software will determine the best social channels for your organization, customize each channel to match the brand of your new website, optimize (& cross link) each channel and create an ongoing content strategy for your organization and execute accordingly.