Cross Platform Development: Why is it so Relevant Today?
Tuesday, August 28, 2018

The world today is on its toes. Realities change, theories in very field are being challenged, and inventions are being brought to the fore happening within days. Keeping up with the times has become a challenge for individuals and organizations alike. The key here, according to experts is keeping an eye ahead to monitor the changing dynamics and evolve with the times because if you don’t there is a strong possibility of being left behind. It’s the survival of the fittest. It also holds true for a business’s strategy for online presence and reach. To survive on the internet, businesses must leverage cross-platform development.

What Is Cross Platform Development?

As the name indicates, cross platform development refers to construction of your app, software, website or any other related online platform. What are different platforms, you might ask. Platforms are places where you can access the application or website. For example, Facebook, is accessible through a desktop or phone browser on both Windows and Mac. Furthermore it is also available as an application on both the Play Store and Apple’s App Store. This means that Facebook is available on multiple platforms and has been developed as a cross-platform service.

Each platform has its own specific coding which means that an app built for the Apple App Store will not be supported by the Android’s Play Store and vice versa. This is also true for different operating systems on desktop or laptop computers like Mac, Windows and Linux. A website developed specifically for one platform might malfunction on the other resulting in a ruined customer experience.

What Does It Take to Execute Cross Platform Development?

There was a time when cross platform development used to be an extensive task. Today, however, thanks to simplified tools, this activity can be executed quite simply and websites or applications can be developed for multiple platforms with relative ease. An example of such a tool that provides pre-loaded frameworks for development is ASP.NET which was developed by Microsoft to allow website and webpage development without the hassle.

What Is Its Relevance Today?

Consumers need to have applications and websites that they can access effortlessly on any device in any part of the world. Furthermore, they want the same user experience across platforms, i.e., they shouldn’t be required to relearn how to interact with the business on a different platform. This means that in order to properly cater to the target audience, the application or website of the respective business has to be responsive in all platforms. Irrespective of where the user intends to access the content, be it a mobile or desktop browser, through the mobile application or any other avenue whatsoever. The secret to retaining customers today is providing them accessibility at their convenience.

Given the pace of the times, customers love to make decisions on the go.  As a business it is, therefore, necessary to be available at any place where the customer might decide to make a purchase or else you end up losing. Cross platform development allows you the possibility of being present anywhere and at any time.

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