The Best Ways to Lose Your Website Audience
Thursday, April 19, 2018
Websites are the door ways to your business in the digital world. It is your first impression before your customer, the first glimpse of you and your product or service that is visible to the customer. The first page of your website has the potential to decide the fate of your product in terms of the customer accepting or rejecting it. There are a number of design elements and features that contribute to a good or ugly website. It is important to state here that a good, attractive website doesn’t necessarily imply spending huge sums of money. A simple minimalistic web page with the right content can make you stand out, provided it’s done properly.
So, what are the elements that turn out to be major throw offs for your website audience. Let’s take a look:
Make Your Content Cluttered
Some websites try to fit in an insane amount of content in one window. This results in webpages that look extremely unattractive. If a visitor ends up in a place where he feels lost, there is a high probability he would want out get out as soon as possible. A crowded webpage creates unease for the person viewing it because it is almost impossible to filter the content that you’re searching for.
Use Un-Inspiring Graphics and Color Schemes
A large number of websites are hurriedly developed or left in the hands of immature designers. The results, obviously, are hideous. Supporting images and graphics in low quality or sometimes having some that are completely irrelevant. Furthermore, excessive use of colors or using color schemes that don’t contrast each other end up giving the website a revolting look. If a webpage is visually unattractive, visitors might have a hard time browsing content and leave without achieving the desired results.
Add/Share Irrelevant Information
A children’s game on a website that gives access to research articles or publishing content related to a major biological discovery on a sports website is hardly a sound strategy. One of the main features of an effective website is that it grants access to what a visitor might be looking for. Also, it is important that the information be up to date. Out dated websites are major tip offs for a customer who might be looking to do some research before opting for a certain product or service.
Make the Website Hard to Navigate
Far more important than having relevant information is the fact that the customer doesn’t have trouble finding that information. If you open a website and you have no idea where the tabs or menus are, the clickable links are not working or the website is slow in itself, naturally after a little while you give up and start looking for alternative avenues to get the desired information.
Websites are a vital part of businesses these days and as such require special considerations. Website built haphazardly can cause revenue dents to your operations. It is therefore important that extra effort is put into it and cluttered, irrelevant content is avoided while allowing ease of access at the same time. After all, in the end the customer comes first.
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