The Website Design Process Explained
Thursday, September 20, 2018
“Websites promote you 24/7. No employee would do that”
Today, your business, brand, or service does not exist unless you promote it to have a presence over the World Wide Web. Lack of exposure online means letting go of a substantial chunk of the potential target audience. Given the competitive marketspace, leaving any avenue unguarded translates to considerable losses in the long run.
Do you have a digital marketing strategy in place but are not sure of the process and where to begin with? You start with a website. In this post, we will detail the website development process in simple terms so that you may know what is going on.
Discussing Your Requirements – Gathering Information
Having found a reliable website development house, you sit down for a few initial meetings with the person in charge of your project. Being in or heading to such a meeting means you should be prepared with every bit of information about your business along with a raw idea of what elements you wish to feature on your website, the design, layout, etc. In this first step, the developer will need to have as much information about your business, and you are his only source so you need to know all that he possibly might ask you.
Chalking Out the Necessary Plans
The next step is planning the strategy for the website development. This ranges from the website’s wire-frame design and the sitemap (all the pages and how they are linked to one another) to things like Search Engine Optimization (SEO) strategy and content development are part of this phase. These steps are the most crucial because they help shape what the website will look like and what features it will have once it is up and running.
Working on an Appropriate Design
The third step in the process is working on the design. The elements, content and layout that the website will have, the extensions and widgets that will be incorporated, the theme that will make the face of it and how the buttons and menus will function all factors in and is discussed and finalized here.
Developing the Website
All we discussed up till now was only planning and initial mockups. The actual website development starts in the fourth step of the entire process. Here the developer brings in the designs that were created in collaboration with you and then starts creating the backend and frontend of the website.
Putting It Online
Next is the phase where the website is put up for your clientele to access and benefit from. Being online means you are now part of an ecosystem that grants access to people without any limitations. The only requirement is access to the internet, which is available almost anywhere in the world these days.
The process doesn’t end once you’re online, unlike what many people might believe. The most important step comes at the end. People build websites and then leave them without regularly updating and maintaining them, causing them to deteriorate. A lousy out of date website is of no benefit at all and might as well be shut down.
The process of having a website developed is similar to any other process that exists in society. You gather information, plan, design, develop, put it online and keep it updated with regular content from time to time. Following the list of ingredients and the process of cooking mentioned above, you’re sure to end up with a delicious and fruitful dish to cherish for a long time.
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