You Won’t Believe the Truth about Click Bait
Tuesday, December 13, 2016

Actually, you probably will.  Let’s be honest, when is the last time you clicked on an article proclaiming something unbelievable and you were actually surprised?  You weren’t shocked, but you were a victim of click bait.


Quite simply, click bait is a headline that makes bold promises without actually revealing anything about the contents of the article.  They draw you in and let you down. 


Some companies use click bait as a wait to improve their search engine optimization (SEO), but they’re actually doing themselves a disservice.  There are many factors in SEO, including how often and how quickly people leave your website.  If disappointed readers flee your website like it’s an awkward work holiday party, it’s doing more harm than good.


There are better ways to increase your website traffic:


1.     Be relevant.  Don’t put out articles no one wants to read or that aren’t appropriate to your line of work.


2.     Be social.  For most industries, engaging on social media marketing is a must. 


At AI Software, we develop in depth strategies to improve your SEO without paying off Google or lying to your audience.  If you want to chat about what we could do for you, contact us.  We’ll skip the big promises and go straight to the facts.

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